Welcome to the Rough As Guts shop – where our gear is made by explorers, not focus groups.
If it’s something we make ourselves – like the 79 series winch plate – it’s because we couldn’t find anything tough enough for what we put it through. Therefore, we had to make it stronger. Therefore, It’s the best.
And then there’s the shirts: These aren’t just fabric – these are a middle finger to the slow death of Australian culture.
Ubiquitous American media is slowly subverting our lexicon, our idioms and our expressions, and is therefore undermining our way of being. The preservation of Australian culture and of our famously laid-back attitude, starts at the grassroots level.
The shirts are short sleeve, so always remember to be sun smart and slip, slop slap:
Slip the yanks the middle finger.
Slop on some sunscreen.
Slap on one of these shirts and keep the lingo alive.
Upgrade your rig with ultra-durable 4×4 accessories designed for real off-road conditions. At Rough As Guts, we don’t do flimsy, mass-produced gear—our winch plates, recovery gear, and vehicle accessories are built to handle Australia’s harshest terrain.
Whether you’re tackling the Gibb River Road, Cape York, or the Simpson Desert, our 79 Series LandCruiser accessories (and more) are engineered for strength, reliability, and performance. No gimmicks, just gear that works as hard as you do.
Why choose Rough As Guts?
✔ Built for Aussie conditions – No overseas compromises.
✔ Tested in the wild – Not just in a lab.
✔ Heavy-duty materials – Because “good enough” isn’t.
✔ Made for explorers – By people who live and breathe off-road.
Browse our range of winch plates, recovery gear, and 4WD accessories—because when you’re miles from civilisation, you need gear that’s rough as guts.
