Welcome to the Rough As Guts shop – where our gear is made by explorers, not focus groups.
If it’s something we make ourselves – like the 79 series winch plate – it’s because we couldn’t find anything tough enough for what we put it through. Therefore, we had to make it stronger. Therefore, It’s the best.
And then there’s the shirts: These aren’t just fabric – these are a middle finger to the slow death of Australian culture.
Ubiquitous American media is slowly subverting our lexicon, our idioms and our expressions, and is therefore undermining our way of being. The preservation of Australian culture and of our famously laid-back attitude, starts at the grassroots level.
The shirts are short sleeve, so always remember to be sun smart and slip, slop slap:
Slip the yanks the middle finger.
Slop on some sunscreen.
Slap on one of these shirts and keep the lingo alive.
When you’re bogged in the middle of nowhere, you need recovery gear that won’t let you down. At Rough As Guts, we stock winches, recovery boards, snatch straps, shackles, and more—all built to handle Australia’s toughest terrain.
Our 4×4 recovery gear is tested in the wild, not just in a lab. Whether you’re tackling Cape York, the Simpson Desert, or remote bush tracks, we’ve got the tough, no-nonsense equipment to get you out of trouble. No gimmicks, no flimsy imports—just gear that works as hard as you do.
Why choose Rough As Guts recovery gear?
✔ Built for Aussie conditions – No overseas compromises.
✔ Heavy-duty winches & accessories – Reliable when it matters most.
✔ Tested by off-roaders – Not just by marketing teams.
✔ For explorers, by explorers – Gear made by people who understand the bush.
Browse our range of winches, recovery boards, snatch straps, and more—because when you’re off the beaten path, you need gear that’s rough as guts.
