Welcome to the Rough As Guts shop – where our gear is made by explorers, not focus groups.
If it’s something we make ourselves – like the 79 series winch plate – it’s because we couldn’t find anything tough enough for what we put it through. Therefore, we had to make it stronger. Therefore, It’s the best.
And then there’s the shirts: These aren’t just fabric – these are a middle finger to the slow death of Australian culture.
Ubiquitous American media is slowly subverting our lexicon, our idioms and our expressions, and is therefore undermining our way of being. The preservation of Australian culture and of our famously laid-back attitude, starts at the grassroots level.
The shirts are short sleeve, so always remember to be sun smart and slip, slop slap:
Slip the yanks the middle finger.
Slop on some sunscreen.
Slap on one of these shirts and keep the lingo alive.
