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Products made by explorers
Not by focus groups
Not by focus groups
Products made out of necessity.
Born in the Desert & Scrub.
What we needed, we built.
Prototyped & tested in the real world.
Built to be relied upon.
Best 4WD Products of 2023
The annual Rough As Guts product awards for best in class and best value 4WD & camping products.
We’re lifelong explorers with an insatiable appetite for finding new tracks and new adventures.
Exploring, camping and living in the outback. It’s what we’re compelled to do and what we love to share.
Here’s some of our films, if you want to get to know us: